Eurovision 2025 to feature groundbreaking augmented reality elements
The production team has announced innovative AR features that will enhance the viewing experience both in the arena and for television audiences.
Eurovision 2025 is set to break new ground with the introduction of augmented reality (AR) elements in its production. The Basel team has partnered with leading tech firms to create dynamic AR visuals that will enhance performances, appearing both on TV broadcasts and through special filters for in-arena audiences. From virtual landscapes complementing stage designs to interactive effects triggered by audience participation, the technology aims to create a more immersive experience. Producers promise that these innovations will maintain the contest’s focus on music while pushing the boundaries of live entertainment.